Contract for the Provision of Digital Marketing Tourism & Economic Development Services

Che cosa richiede la stazione appaltante

Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).

Lingua di questo bando: English. Titolo e descrizione sono mostrati esattamente come pubblicati dalla stazione appaltante.

How this compares

• This is one of 80 open tenders in Regno Unito for Servizi per le imprese: servizi giuridici, di marketing, di consulenza, di reclutamento, di stampa e di sicurezza.
• Its stated value is higher than 12% of the 75 open tenders in this category that state a value in GBP.
• Bidders were given 17 days from publication to the deadline; the median for open tenders in Regno Unito is 30 days.

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